THE OPPORTUNITY COST OF WOMEN’S SPORT
When coaching the UC Capitals to multiple WNBL premierships, Carrie Graf’s role in promoting her sport and team through the media was legendary.
She ensured sponsors were acknowledged and journalists were treated well. Coffee and toasted sandwiches were always up for grabs and for many in the media it was the highlight of their day. Not because they were looked after, more importantly they felt appreciated.
