Tara Brabazon: Academics must wise up to Web 2.0 marketing – and the answer is high-quality podcasts

iPod broadcasts provide the best way for universities to present and strengthen their brand to would-be students and the public; the message must be to use the beat of popular culture to convey a serious message

Published on
August 26, 2009
Last updated
May 22, 2015
Tara Brabazon

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