Pushback against ‘ugly’ Imperial College London logo

New branding drops the words ‘College’ and ‘London’ from its title, leading union to raise concerns about focus on ‘pejorative historical connotations’

Published on
February 23, 2024
Last updated
February 23, 2024
Patrick Jack
Proposed Imperial College London logo
Source: Imperial College London
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Reader's comments (4)

#1 Submitted by stephen... on February 26, 2024 - 9:19am
Was anything ever more "global" than the British Empire?
#2 Submitted by ... on February 27, 2024 - 9:09pm
Plain simple: it's ugly, go back to the previous one, whatever it costs, it was great
#3 Submitted by catherinetyley on February 28, 2024 - 12:34pm
ctrl-z this
#4 Submitted by royih29292 on February 29, 2024 - 12:20pm
Imperial says they consulted on the new branding but they did not. They had a small focus group which they did not advertise in advance and then proceeded to ignore any negative feedback from that group. Imperial excels in not consulting its staff & students about big changes.

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