Did the pandemic revive or ruin behavioural sciences?

With a Nobel for nudge theory and growing political interest in ‘choice architecture’, the future of behavioural sciences seemed bright. But its experts were often ignored – even dismissed as ‘charlatans’ – when life-or-death calls on Covid were made. Two professors reflect on where the discipline goes next

Published on
November 10, 2022
Last updated
December 5, 2022
Source: Alamy

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Reader's comments (3)

If you want people to do a thing, you have to convince them that it will be to their (and the entire community's) benefit. The best way to convince people of anything is to be open and honest with them, present the evidence and supporting arguments. This doesn't come easily to politicians, who have a tendeny to assume that if they say something, everyone will take it as being correct. Even without their track record of getting things wrong, this assumption plain doesn't work.
this just makes no sense. and he knows so little about either disciplines or cross-disciplines or interdisciplines. There is a well-know literature....
You need behavioural science to make people take the vaccine? You want to MAKE people do what you want them to do? Sounds authoritarian. How about trusting people to use their own judgment for their health decisions - or do you know what's best for everybody? Isn't it now admitted that the vaccines don't prevent infection/transmission (thus useless except for the vulnerable), plus can have serious side effects? Meaning behavioural science was used to needlessly harm people. Seems like the discipline needs some serious self-reflection rather than more onanistic back-slapping.

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