To preserve academic comfort zones, we must sometimes step out of them

Why do North American-based contributors not have the courtesy (to say nothiong of emotional intelligence) to use UK English terms when writing for a UK-based magazine like the THE - and, above all, why don't THE editors tell them to do so? Is this article's reference to a 'professor' adopting the UK interpretation of the title, or the North American one (the two are quite different!) - and why can't the contributor replace 'faculty' with 'academics', which is the term that most UK-based readers would use? I was well into the article before I realised that she was not, after all, referring to a faculty in the sense of an administrative and disciplinary unit at a university.

Why do North American-based contributors not have the courtesy (to say nothiong of emotional intelligence) to use UK English terms when writing for a UK-based magazine like the THE - and, above all, why don't THE editors tell them to do so? Is this article's reference to a 'professor' adopting the UK interpretation of the title, or the North American one (the two are quite different!) - and why can't the contributor replace 'faculty' with 'academics', which is the term that most UK-based readers would use? I was well into the article before I realised that she was not, after all, referring to a faculty in the sense of an administrative and disciplinary unit at a university.