Is your university staff profile putting off PhD applicants?

To attract PhD students, advisers must portray competence and warmth. Ben Marder and Sebastian Oliver explain how to optimise your staff profile

Published on

March 26, 2021

Last updated

April 8, 2021

Ben Marder Sebastian Oliver

A man pulls a cheesy pose in 1970s clothing. Academics need to strike the right tone with their academic profiles if they want to attract PhD students.

Source: iStock

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Is your university staff profile putting off PhD applicants?

To attract PhD students, advisers must portray competence and warmth. Ben Marder and Sebastian Oliver explain how to optimise your staff profile

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