UK universities’ ‘misleading’ rankings claims criticised

But the rankings themselves are misleading (or, more precisely, garbage). If it's acceptable to quote rankings from the NSS, for example, I don't see why universities shouldn't quote their own made-up rankings. As an illustration, according to the NSS the institution with the highest student satisfaction for medicine is the University of Teesside, which doesn't have a medical school. So, by Which? University's criteria it would be legitimate for Teesside to claim to be number 1 for satisfaction in a course that doesn't exist but not for the highest-ranked institution that actually does offer this course to claim to be number 1. If organizations like Which? are going to place such high reliance on rankings from tables that are based on data that are either made up (UniStats) or completely unreliable (NSS) - or produced from a combination of these to make tables to get clicks on newspaper web pages (league tables) - they are just as committed to misleading prospective students as universities' egregious marketing departments are.