Rethinking the undergraduate business model

"The music industry operated with a similar mentality when it required customers to buy the whole album until iTunes came along, allowing people to buy individual tracks. " Do you not remember 45's and 12-inch singles? The proper metaphor would be Napster and MOOCs. Just as Napster introduced us to MP3s and music downloads, MOOCs point the way to true individualized learning. Many look at the vast number who being a MOOC but fail to complete. They fail to compare that to the vast number who never get a degree. Just as Napster wasn't the ultimate winner (Apple was) the current MOOCs might not be the final model but individualized education is here to stay.

Change will happen, disruption will occur and in my opinion, it's more likely to be because of new entrants. As you allude to we are currently struggling to free time, but more relevant is that the current models work for those who profit most and therefore why would they upset their apple carts! Secondly, I'd suggest that for undergraduates, whilst the qualification is important, the life experiences are also equally (if not more) important. We can and we should disrupt the models of academic provision, but I still see still a significant role for the 'place' of the university.

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