Rise in universities prioritising style over scholarly substance

Students are being hoodwinked into enrolling on ‘trendy’ new degree programmes that are, according to one concerned academic, little more than a marketing exercise

Published on
May 11, 2017
Last updated
May 11, 2017
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Source: Getty

POSTSCRIPT:

Print headline: What lies beneath

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Reader's comments (1)

It is obvious that the numbers of both universities and student are on the rise so restructuring and marketing are necessary to keep these institutions afloat. On the one hand the author bemoans the shoddy new courses and on the other calls them rebranded versions of the old courses, what exactly is the point being made? The world is changing faster than ever in terms of technological innovation and communication models, the students of today are faced with a new and evolving set of career choices, information and knowledge are more easily accessible than they have ever been, universities are reflecting this in their restructuring efforts. So much more research can be done without the level of hand-holding the author seems to think the students need. This article is little more than a tirade by an anonymous 'early' career academic who appears to worry more about tenure than making a coherent argument, and no, I don't work for a university. Yours sincerely, Dr Hugh O'Neill.

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