Must we sell our souls to make a bigger impact?

It's a short piece -- nine paragraphs. Hammersley might be forgiven. Like all social scientists, he exhibits himself as drone, robot, depersonalized zombie exponent of wonk speak. Nine paragraphs, and he can't give a single human example. Why can't social scientists ever quote from a work of human involvement with life? Never a mention of any character from any novel or film. Never a mention of any human emotion in any poem, piece of music, or play. Why has the corporate world reached so steadily into all those departments of social science to get all those Faustian bargains signed? In the Nam era, of course, it was just to sell more munitions, for more war. And now? Why does it only increase, this incidence of the walking dead?