University advertising guidance ‘could be made mandatory’

Marketing should include data on dropout rates and graduate outcomes, English institutions told

Published on
July 1, 2022
Last updated
July 1, 2022
Yale University poster

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Reader's comments (2)

Reminds me of a notice I saw 40-odd years ago when I was a student. "If attendance at the optional Friday morning lecture does not improve, it will be made mandatory." Guess what, it didn't work. Those of us who wanted to attend continued to do so, the rest did not. It's not very useful information anyway. Prospective students want to know about the areas a course will cover and the way in which it is taught - lectures, practical work, group simulations, etc. They might want to know about the directions former graduates of that course have taken... but drop out rates? Please. Prospective students are looking towards suceeding, not failing.
I thought Unies already provide employability scores? What is new here? That Unies should include this score in their ads? Another bshit intervention IMO. Excessive monitoring and reporting > productivity and quality. This sector is doomed to fail because of top management incompetence

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