Fashion trends come and go at a predictable rate, according to research by Durham University academics.
The study found that lists of new things such as baby names change steadily, with a small minority of innovators, often celebrities, setting examples for the masses to copy.
Register to continue
Why register?
- Registration is free and only takes a moment
- Once registered, you can read 3 articles a month
- Sign up for our newsletter
Subscribe
Or subscribe for unlimited access to:
- Unlimited access to news, views, insights & reviews
- Digital editions
- Digital access to THE’s university and college rankings analysis
Already registered or a current subscriber?
Please or to read this article.