How the top 10 UK universities use Twitter

How often should a university tweet? Should institutions respond to every tweet that mentions them?

Published on
April 15, 2014
Last updated
June 10, 2015

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Reader's comments (2)

Hi Mark. The data as was analysed by Brandwatch, as we state in the intro. They selected the Twitter accounts to focus on, and as you say, appear to have chosen the UoM admissions handle. A more detailed assessment of how universities tweet would certainly be worth doing - but I do think some of the numbers here are very interesting and worthy of discussion.
However, you can’t just ignore the fact that the number of <a href="https://www.rifehub.com/blog/how-to-increase-following-through-frequent-twitter/">Twitter followers</a> you have played a strong role in your brand’s reputation. If you get Twitter followers in a huge number that will automatically impact your company’s position in the industry, yet in addition to that, it also shows that people, clients, and customers are interested in what you have to offer. According to social media market experts, almost 50% of all advertisers refer to Twitter as their go-to guy for drawing in the clients. Fast-paced but user-friendly, Twitter is apparently the most effortless social media platform that makes it easy to get Twitter followers with ease.

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