A university judged on graduate salaries is a dog wagged by its tail

We must better explain to school-leavers the intellectual, technical, creative and social benefits of higher education, says Brooke Storer-Church

Published on
February 5, 2026
Last updated
February 5, 2026
A dog looks at its tail
Source: Vera Aksionava/iStock

The debate that has blown up in the past couple of weeks about the level of student debt among English graduates is of a piece with worries that the graduate earnings premium is declining – and may be non-existent for some students.

I understand that concern. Before Christmas, I came across a news item about the national living wage coming “dangerously close” to some graduate starting salaries, and my initial reaction was: “Oh, that does sound bad.” But then I checked myself. Is it genuinely bad – and if so, why?

We’ve certainly seen a growing number of prospective students asking about their future employment prospects in recent years. We’ve seen student surveys report that more and more are choosing their degrees with employment and salary goals in mind.

And we can see from data that the gap between graduate starting salaries and the national living wage has indeed narrowed over time. In some cases it may indeed have disappeared – but this seems to be relatively rare. Based on standard working hours, the national living wage of £13.45 translates into an annual salary of just over £26,000. The Institute of Student Employers’ 2024 survey reported an average graduate starting salary of £32,000, based on responses from large employers: hardly “dangerously close”.

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Data from Handshake for 2024 demonstrates that starting salaries differ significantly depending on the industry, however. For example, average starting salaries are about £44,000 in law, £36,000 in finance and around £34,000 in digital or IT roles. Starting salaries in public services tend to be lower: newly-qualified teachers in England earn £33,000 and qualified registered nurses in the NHS can expect about £31,000. But public sector salaries reflect the public funding we’re willing to invest in those services; they say nothing about the education received by our vital teachers, nurses, police officers and other public sector workers.

It is probably inevitable – and perfectly reasonable – that if students are asked to bear a greater burden for the cost of their studies than those in previous generations, they ask what they’ll “get” for the money, with attendant queries about their resulting labour market outcomes. In this system, students are swayed towards what the economy will pay the most for, rather than what our society needs to underpin a healthy nation.

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But while securing higher wages may be an outcome of higher education, this is not its purpose. Universities have evolved from religious institutions focused on training the clergy into liberal institutions charged with the cultivation of well-rounded, informed, democratic citizens. And it remains our collective purpose to prepare individuals for a wide range of roles in society – not always well remunerated – alongside promoting general knowledge and intellectual development.

The librarian who hosts reading circles at your local library and the dance company keeping kids busy with after-school activities are invaluable to their communities. But they are paid what the economy thinks they’re worth – which may be very different from what society thinks they are worth and bear little relation to the quality of the degrees they undertook. 

As well as a range of professionals, a healthy society increasingly needs well-rounded, informed individuals who can navigate the complex digital and political landscape that has come to define life in the 21st century. A prevalence of such individuals makes populations as a whole harder to manipulate with disinformation and appeals to base instincts.

The UK’s higher education institutions have come from a long history of promoting the classic liberal principles of individual autonomy, liberty, reason, political equality and rule of law. We are the spaces in which ideas, both controversial and unremarkable, can be debated respectfully in the interest of the pursuit of truth. We are where new knowledge is formed and common knowledge is debated as times change.

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As I said recently at our GuildHE annual conference, living up to this heritage is more, not less, important in 2025 than it was before English tuition fees were tripled in 2012. And nor is it a lower priority for those institutions focused on practical, vocational training than it is for those offering philosophy degrees. Both types of institution teach students to challenge their assumptions, to question the body of knowledge into which they are immersing themselves, and to open their minds to new understandings. 

This type of education isn’t less important for some types of students than others, either. For those who enter a post-study job and feel as though they aren’t using their degree directly – that’s not uncommon. Personally, my degree was irrelevant to the three short-term jobs I held after I graduated. But it still enabled me to understand the world within which I was moving. I knew how to critically reason and seek out verifiable information. I knew to be suspicious of that which is fed to us through dominant narratives.

So rather than answering the “what do I get” question with a battery of salary estimates, we, as a collective, should do more to explain to school-leavers that their time at university will enhance their intellectual, technical, creative and social capabilities in ways that will enable them to take advantage of opportunities and navigate their future paths in ways they would be unable to without it.

We must push harder against reductive characterisations, processes and regulatory suggestions that universities frame higher education as job training. And we must demand a level of public investment that acknowledges its benefit to both individuals and our society. Nothing short of that will do.

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Brooke Storer-Church is CEO of GuildHE.

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Reader's comments (10)

A dog wagged by its tail? This is unacceptable. 1. There is no single "purpose" of higher education 2. historically, higher education form 12th century on has been vocational. The meanings of vocationalism change 3. she does not know that there are no lifetime data on the economic value of a university degree. Reference to starting salaries or 5 or even 10 years out are meaningless 4. she makes no effort to define "the intellectual, technical, creative and social benefits" Why? Finally, it is 2026 not 1800 or 1900 or even 1920
A very loud YES to your point 2) re the medieval U being a vocational institution - gain competencies in Latin, Law, Rhetoric and go administer Church & State, or work for a landed Baron.
You two remnd me of Statler and Waldorf on the Muppet Show I watched as a kid. Heckling from the galleries about how we know nothing about the 12th century! Did they have students loans then? Did they have mortgages? Did they live in a post-indusrial society? "It's time to put on makeup ....."
GuildHE: GuildHE members are diverse, but united in their commitment to providing vocationally-focused higher education, nurturing talent and driving innovation in a range of specialised fields A marketing company.... contradicting itself
It might be nice to spend three years gaining other benefits rather than better pay outcomes. But there are other ways to get life experiences, and going to work is one of them, so is a year long gap year and many more. But when a three year degree comes with a £90k price tag that somebody has to pay - be it the Graduate themselves, their parents or the tax payer, it is an indulgence we simply can't afford to offer willy-nilly to the whole of society. Of course the HE sector needs to exist - but it needs to be cut in half as far too many are getting no better pay and just a debt to carry through life .
I think this is all very well if a bit bland in the motherhood and apple pie register. No-one would really want to kick a puppy. But the serious point is that with student debt and rising costs of living, the life chances of any individual are vastly improved by financial security. Chiefly, one thinks of property and mortgage costs.
"Personally, my degree was irrelevant to the three short-term jobs I held after I graduated. But it still enabled me to understand the world within which I was moving. I knew how to critically reason and seek out verifiable information. I knew to be suspicious of that which is fed to us through dominant narratives." This is a good point.
The UK government created the system of student fees for England and Wales. The UK government raised those fees in the 2000s, and trebled them again in 2012. Despite being among the most expensive student fees in the world, they are not enough to finance the teaching of home students, and many English universities are in financial trouble. The UK government also runs the economy. If the economy does not provide enough jobs for graduates, we should ask those governments why their policies are not working, and why the private sector is not pulling its weight either. When George Osborne cut spending in the 2010s, he promised that the private sector would come to the rescue. So where is it? I agree with the author that universities are not job factories. But we must also be honest about who is responsible for the state of the UK economy and creation of this Higher Education market. Universities are simply operating in a system that the government created.
Rachel Reeves doubled down on her very poor decision to force more graduates to repay their student loans earlier at an eye-wateringly high interest rate, and, in doing so, has put the government on yet another collision course with millions of voters. Martin Lewis, who many of us see as an objective expert on money matters, for example, is now urging students to revolt and write to their MP’s. We are told that many students will now have their ability to ever get a mortgage is under threat. This could be the next miss-selling scandal. This is what we should be focising on rather than all ths guff about the role of the medeival University and how nice it is to have all these transferable skills. There's a lot of discussion now about this in the media generally, so it's nbo longer a HE niche issue. Can we have some grown up discussion please?
Reeves isn't doing much different to Osborne and Hunt, who played the same tricks with graduates. The introduction of fees was a mistake. However, it doesn't look like this mistake will be admitted by those in power. So we will get more flailing around, blaming universities and daft ideas like a graduate tax, instead of facing the truth that this experiment in fees and marketisation has been an expensive failure.

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