Build your academic brand, because being brilliant doesn’t cut it any more

Selling yourself can sometimes be quite difficult for academics, but as John Tregoning argues, scientific salesmanship could be vital for career progression

Published on
February 24, 2016
Last updated
February 16, 2017
Salesman
Source: iStock

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Reader's comments (2)

yuck
Further to my previous comment of 'yuck', notice that if everyone finally learns your formula: “Hi, I am Dr X at university Y, in our system we see Z which relates to your findings because…have you seen the same?" then there will be no easy way for a speaker to learn if someone has spontaneously actually noticed a wonderful connection of ideas. You advocate learning how to look excited and utter 'eureka' at prescribed intervals.

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